In the summer of '07, SCP finalized a historic, multi-faceted long-term partnership with Real Madrid -- one of sports' most heralded franchises. The agreement is the most advanced rollout plan for a European Club to date, and marks the 30-time Spanish league champions' first major brand initiative in the United States.

The multi-year partnership includes the creation of elite soccer academies and camps, broadcast rights to Real Madrid television content (including broadband, VOD and podcasting), and management of the team's U.S. "Friendlies" tour. In addition, SCP has created www.realmadridamerica.com which serves as the official gathering spot for U.S. based Real Madrid fans. It will feature daily news on the club, provide an official shop to purchase team-related merchandise and offer exclusive broadband content for Real's growing U.S. fan base.