In the summer of '07, SCP established a marketing partnership with Real Madrid -- one of sports' most heralded franchises. The agreement marks the 30-time Spanish league champions' first major brand initiative in the United States.

The partnership includes the creation of elite soccer academies and camps, broadcast rights to Real Madrid television content (including broadband, VOD and podcasting), and management of the team's U.S. "Friendlies" tour.